Sport Products
Burton is a globally recognized brand synonymous with snowboarding culture. Founded in 1977 by Jake Burton Carpenter, the company has grown from a small garage operation to become the world's leading snowboard manufacturer and lifestyle brand. From its humble beginnings creating wooden snowboards for recreational riding, Burton has revolutionized the sport through constant innovation, design excellence, and a commitment to pushing boundaries both on and off the mountain.
Burton's influence extends far beyond the boardroom. They have pioneered numerous technologies that are now industry standards, including The Channel, which simplifies mounting systems for snowboard bindings, as well as advancements in boot design and outerwear materials. Burton consistently raises the bar with groundbreaking innovations like Step-On boots and bindings a revolutionary system offering unmatched convenience and performance.
While snowboarding remains at the core of Burton's identity, the brand has evolved into much more than just equipment manufacturing. They offer a comprehensive range of apparel and accessories designed to meet the needs of snow enthusiasts and adventurers alike. From durable outerwear that can handle extreme conditions, to stylish streetwear perfect for everyday wear, Burton embodies an active lifestyle fueled by exploration and self-expression.
Burton is not just a brand; it's a community built on shared passion and respect for the mountain environment. They actively support grassroots snowboarding programs and initiatives that promote inclusivity and accessibility within the sport. Through rider development, events like the US Open Snowboarding Championships, and partnerships with organizations dedicated to environmental conservation, Burton demonstrates their commitment to both the riders they serve and the planet we all share.
Burton continues to shape the future of snowboarding and inspire generations of riders to experience the thrill of carving down a mountain. With a rich history of innovation, dedication to quality, and a genuine love for the sport, Burton stands as an iconic brand in action sports culture.